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Innisfree Vietnam pop-up boosts brand profile

Korean cosmetics brand Innisfree has opened its first pop-up store, inside Saigon Center in Ho Chi Minh City, from now until Sunday.

Called New Hydration Station, the Innisfree Vietnam pop-up introduces the brand’s new green tea range through different sections such as Hydration Station, Hydration Wash Zone, Beauty Wash, Green Tea Store, Green Tea Zone.

Innisfree pop-up 2

Innisfree pop-up 3

After the pop-up, the brand will open new store at Crescent Mall in District 7, in the hub of the city’s Korean community.

During the first two days, customers will get the chance to receive Innisfree tumblers, eco bags, and masks with bills over VND300,000.

After arriving in Vietnam in 2016, Innisfree has opened four stores, all in Ho Chi Minh City.

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