Sa Sa holiday sales were strong enough to fuel optimism for the beauty products retailer’s full-year performance.

Its unaudited sales for the Labour Day holiday show retail sales in Hong Kong and Macau increasing by 34.4 per cent year on year. Sales attributable to mainland customers grew by 41.5 per cent, driven mainly by 23.4 per cent growth in transaction volume and a 14.6 per cent increase in average sales per transaction.

On a same-store basis, sales rose 31.7 per cent, with sales to local and mainland customers up 12.5 and 38.9 per cent respectively. The overall sales performance was in line with expectations.

Apart from external factors, Sa Sa says it is starting to bear fruit from the relocation and consolidation of its warehouses.  Continuing efforts to improve product offerings and the balancing of sales growth against gross profit margin have led to increased sales while containing gross profit margin within an acceptable level.

Benefitting from the retail market recovery, the group says it will continue to optimise product offerings and enhance the customer experience.