Designed by Karl Lagerfeld in 1965, the Italian luxury maison Fendi’s FF logo is making a comeback.
Its rectangular shape has been squared off for the FF Reloaded collection of women’s ready-to- wear, together with bags, accessories and shoes, being displayed in a pop-up store at Harbour City until Sunday.
The 30sqm pop-up pays homage to the brand’s headquarters in Rome, one-tenth of the size in inflatable form in steel and fabric. The façade features mini-mannequins, while a reproduction of the travertine marble stairs leads to the interior.
Customers who visit the pop-up or Fendi Harbour City store during the campaign will each receive limited-edition stickers and a mini-folder.