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Singapore’s Cheers convenience store chain expands in Vietnam

Singapore-Vietnam convenience store joint venture Cheers has opened its third store, on Dinh Tien Hoang Street in downtown Ho Chi Minh City.

Operated by Vietnam’s supermarket operator Saigon Co-op and Singapore’s NTUC FairPrice grocery network, Cheers is open 24 hours, selling fast-moving consumer goods, mostly imported, along with payment services for utilities. The stores offer dine-in areas with free wifi.

Nguyen Anh Duc, deputy general director of Saigon Co-op, said Cheers’ links with his company’s other businesses,including Co-opmart, Co-op Food and Co-opXtra, allows customers to earn and spend loyalty points across the network.

The first Cheers store opened on Hoa Hao Street, in District 10, last December. The partnership plans to have 50 stores trading in Vietnam by the end of this year.

Saigon Co-op also partnered with NTUC FairPrice in its Co-opXtra hypermarket stores.

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