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Lacoste Singapore to mark brand’s 85th anniversary

Lacoste Singapore will host an exhibition at Raffles City to celebrate the 85th anniversary of the French fashion brand.

From June 14 to 24, it will pay tribute to founder René Lacoste and highlight the label’s anniversary capsule collection.

Featuring a modern retake on its logo, the campaign takes inspiration from the French noble colours of white and blue. The 112sqm display is in minimalist style, while the graphics and decoration reinterpret the approach of the chronophotography.

Interactive areas will reveal more about the story of Rene Lacoste and the evolution of the L.12.12 polo shirt through eight decades. There will be workshops, an embroidery craftsmanship area, testimonials, a digital book, and space showcasing the 85th anniversary capsule collection.

Shoppers can enter a quiz to win a wardrobe makeover and a gift.

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