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Geox Hong Kong gets global X-store concept design

Italian footwear brand Geox chose Hong Kong as one of the first global locations for its new concept X-store design, at Times Square. Launched simultaneously with a store in Europe, the concept mirrors the core focus of the brand: sustainability, breathability, wellbeing and technology. “It’s a totally different retail environment,” says a Geox Hong Kong spokesperson. It offers more customer interactivity as well as more of the brand’s Italian tradition. It underlines the importance of a