Israeli brand Sabon expands to Singapore

Israel-based bath and body brand Sabon has opened its first Southeast Asia flagship boutique, in Singapore.

Located in Takashimaya in the Ngee Ann City shopping centre, the store carries a full range of products for the body, face and the home.

Soaps handmade from fresh herbs, fruit peels and rose petals are included in the range.

The boutique features an experiential ‘Wishing Fountain’ where customers are invited to freshen up, make wishes, and “dive into an experience of sound and sense, texture, and scent”.

Staying true to the brand’s philosophy, the store’s interior is decorated with natural products and materials such as whole wood and stone.

Founded in 1997 in Tel Aviv, Sabon now has 180 stores globally.

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