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Marvel Experience opens in Megabangna Mall

The first Marvel Experience attraction in Southeast Asia has opened at the Megabanga mall in Bangkok.

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The 2ha The Marvel Experience (TMX): Thailand site offers a range of activities and experiences that include immersive hyper reality, interactive and multimedia technology games, as well as augmented and virtual-reality simulations. The experience also includes a 4-D Motion Ride, a 360-degree 4-D stereoscopic projection dome as well as the chance to meet and greet Marvel hero characters.

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The complex also features a themed cafe, snack bar and a retail store selling branded merchandise from the company’s various characters.

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Surachart Thienthong, CMO of TMX’s local partner Hero Experience, said: “We plan to communicate with both Thai people and international tourists. For Thailand, our strategy is to integrate marketing communication across all media channels: TV, radio, online, out-of-home media, including marketing activities every month. [For the international market] we will promote through media and key influencers in each country as well as find the right travel agent partners to broaden our target groups.”

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