Jeep seller China Outfitters boosts mainland sales

Menswear retailer China Outfitters, which holds the Jeep license on the mainland, has boosted sales and profits in the first half year.

While same-store sales in its own store network – which now numbers 564 – slipped by 3 per cent, online sales through Tmall and other platforms soared 20.3 per cent.

China Outfitters achieved sales of RMB445.7 million (US$65 million) for the period, up 0.7 per cent on the same period last year. Profit attributable to shareholders rose 16 per cent RMB7.9 million ($1.15 million).

Jeep is by far China Outfitters’ largest brand, with 565 points of sale including those of third-party retailers. Other labels in the stable are SBPRC, London Fog, MCS, Zoo York, Barbour, Lincs and Marina Yachting.

Sales in self-operated stores rose 2.7 per cent, accounting for 77.3 per cent of total revenue, largely driven by outlet store growth.

Sales to third-party retailers decreased by 14.5 per cent, due to a smaller store network.

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