Hong Kong-based scooter maker Globber has partnered with retail technology specialist Red Ant Asia to develop a visual-led interactive website for 16 markets across Asia-Pacific, North America, and Europe.

Built using the PrestaShop e-commerce platform, the site is designed to simplify the purchase of a scooter and related products. It features an interactive quiz that links directly to product detail pages; an interactive product comparison feature; recommendations for users, and a product spec comparison page with a drop-down list – allowing comparison of features across two to three products, which has effectively reduced product queries by 95 per cent.

The site also offers a built-in scooter spare parts form aiming to modernise and simplify the approach to ordering new parts.

Providing a single platform for Globber’s global team as well as local distributors, the new site supports Globber’s mixed market sales strategy and its international reputation.

Emma Cox, Globber’s brand manager, said the team at Red Ant Asia understood the markets inside out that the company wanted to target.

Globber has been selling scooters for toddlers, kids, teenagers and adults since 2014, and now retails in more than 74 countries.