UK supermarkets group Morrisons has secured a supply partnership with Thai grocery chain Big C.
The firm will be sending 100 branded products to feature on Big C shelves in what represents a major international partner for Morrison’s, which otherwise has a minor presence in Gibraltar and the Channel Islands. The company also previously supplied its own-label products to a Hong Kong e-commerce platform British Essentials.
Morrison’s CEO David Potts has stated the company is not currently pursuing an international strategy – the partnership with Big C is the result of unexpectedly fast growth in the company’s wholesale business.
Morrison’s revenues increased 4.5 per cent over the past half year compared to the same period last year. While same-store retail figures grew 2.1 per cent, its wholesale business grew 2.8 per cent.