Giordano Middle East has opened six new stores and relaunched its e-commerce platform.
The new stores are located at the Ajman City Center and Ibn Battuta Mall in the UAE, Riyadh Park, Villaggio Mall and Lulu Briman in Saudi Arabia and at Al Kout Mall in Kuwait.
The Hong Kong-headquartered, global fast-fashion brand has also opened its first stores in France, South Africa and Mongolia this year.
Ishwar Chugani, MD at Giordano Middle East, and part of the management committee of Giordano International, says the new stores feature a fresh new look “redefining simplicity and embracing a more classic and refined concept”.
Space is maximised for product displays and customer interaction. The Giordano Middle East stores feature wider entrances and larger, more comfortable fitting rooms. Products are also showcased in different ways, with an emphasis on accessibility and demonstrating different matches and styles.
Chungai says natural wood accents have been added to the interiors to create a feeling of warmth and comfort while energy-efficient LED lights enhance the customer experience and minimise the brand’s carbon footprint.
“Our customers have been the main focus in the design of our new CIM (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance, and we have endeavoured to simplify and improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at great value,” said Chungai.
“We are committed to bringing our brand closer to our customers located across the region. The substantial investments earmarked for this expansion program stem from our confidence in the region’s current developments and future initiatives.”
Giordano’s cardless loyalty program World Without Strangers boasts more than 500,000 members from the Middle East and 11 million worldwide. The brand has also increased its social-media engagement, with more than 3 million followers on Facebook alone.
Founded in Hong Kong in 1981, Giordano opened its first store in the MIddle East in 1993. Giordano Middle East is a wholly owned subsidiary of Giordano International.
The group operates more than 2400 stores in 30 countries across Asia, Australia, Africa, Canada, Central America, Eastern Europe, Central Asia and the Middle East.
