Shopee Thailand has launched a new in-app shop, Shopee For Men.

The shop is a one-stop portal for male shoppers to access more than 20,000 products from more than 300 retailers, including top brands such as Asus, Bosch and Converse.

Shopee will run Super Men’s Day on the 23rd of every month, featuring special deals and flash sales on popular men’s products.

According to a Nielsen study, Thai men are shopping online more often than women and spending about 15 per cent more on average, per purchase. Shopee says that trend is mirrored on its platform, with categories such as motor, sports & outdoor and men’s apparel the most popular.

Agatha Soh, head of marketing at Shopee Thailand said the Shopee For Men has teamed up with leading brands such as Unilever, Nivea for Men, Warrix, Gatsby, G-Shock, Electrolux, American Tourister, and Asus.

“With a huge variety of products across various categories, Shopee For Men provides a comprehensive assortment designed to meet all male users’ needs.”

Shopee For Men will also provide zero-interest instalments on selected electronics, sports and lifestyle items.

“Through Shopee For Men, we aim to increase our community of male users and take another stride to become the number one online shopping destination in Thailand,” Soh said.