The Hong Kong Optical Fair 2018 will be held from November 7–9 at the Hong Kong Convention and Exhibition Centre.

The fair, organised by the Hong Kong Trade Development Council (HKTDC), will host more than 800 exhibitors from more than 20 countries and regions, including a new exhibitor from Argentina. The highlighted Brand Name Gallery will house over 220 well-known brands worldwide.

An “IT Solutions & Shop Fittings” zone will be launched to showcase new technologies and products. Local exhibitor 3DNA Eyewear will profile its unique retail-tech and customised eyewear platform, which delivers an interactive experience to purchase eyewear. Optical retailers are able to operate face scans and select precise eyewear for customers, who can create personalised frames using 3D printing technology.

Local creative brand Big Horn has collaborated with popular superhero movie Justice League for a limited crossover collection. The brand designer created six stylish sunglasses with designs based on movie characters.

Last year’s fair attracted over 16,000 buyers from 106 countries and regions.