In an homage to brand founder Mademoiselle Gabrielle Chanel’s favourite colour, Chanel is launching an exclusive beauty event in the form of its new pop-up store, Le Rouge.

The brand’s third pop up store in Singapore features its Red Factory, an array of red lipsticks and nail polishes, available for testing at makeup stations around the room. Casual seating and red cocktails are available for visitors to the store.

The event is being marked by the release of Chanel’s most iconic perfume, No 5, in a crimson bottle.

The pop-up will be open to registered guests at 72-13 Mohamed Sultan Road from October 17–21 before the red No 5’s scheduled release of November 1.