Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Brioni opens second Hong Kong store

Italian menswear retailer Brioni is expanding in Hong Kong, opening its second store.

The boutique launched on Monday on level two of the IFC mall at Central. The opening was celebrated with a pop-up exhibition featuring a 5.5-metre replica of Michelangelo’s David dressed in a perfect-fit tuxedo.

Brioni’s fit-out reflects its city of origin, Rome, with the use of Travertine marble and rosewood panels. It has dedicated areas for formalwear, leisurewear and accessories. Beyond tailored menswear, the brand also retails ready-to-wear, leather goods, shoes, eyewear and fragrances.

You have 7 free articles.