Italian menswear retailer Brioni is expanding in Hong Kong, opening its second store.
The boutique launched on Monday on level two of the IFC mall at Central. The opening was celebrated with a pop-up exhibition featuring a 5.5-metre replica of Michelangelo’s David dressed in a perfect-fit tuxedo.
Brioni’s fit-out reflects its city of origin, Rome, with the use of Travertine marble and rosewood panels. It has dedicated areas for formalwear, leisurewear and accessories. Beyond tailored menswear, the brand also retails ready-to-wear, leather goods, shoes, eyewear and fragrances.