E-commerce platform JD has launched a reusable packaging initiative to promote sustainable consumption.

The new program offers JD’s customers the option of ordering reusable packaging for their small and medium-sized parcels, returning the green boxes to delivery personnel after receiving their order. The firm estimates the program can save RMB32.5 million (US$4.68 million) per year if 10 per cent of orders use the new packaging.

Customers who choose the packaging are rewarded with JD’s “Jingdou” loyalty points, which can be exchanged for products on JD.

The service, which kicked off in Beijing, Shanghai, Guangzhou and Shenzhen, will expand to Chengdu and five other cities by the end of this month, and will cover 20 cities by the end of the year.

JD Logistics’ head of planning and development Bing Fu said: “JD.com is always exploring ways to reduce e-commerce waste through green logistics. By using this green packaging, and taking part in our other innovative recycling programs, JD’s customers can enjoy the convenience of e-commerce while knowing that their purchases have involved minimal carbon emissions.”

By deploying green boxes, JD expects to reduce the number of boxes used throughout the supply chain by 10 billion by 2020. The company has also set the target for 80 per cent of packaging materials to be recyclable; over 50 per cent of plastic packages to be replaced by biodegradable material; and 100 per cent of logistics packaging to be composed of recyclable or reusable materials.

Meanwhile, JD introduced a fleet of hydrogen energy delivery trucks to greater Shanghai earlier this year, marking the first significant commercial deployment of hydrogen-powered vehicles for logistics in China as well as the latest expansion of JD’s goal to make the ‘last mile’ of the distribution process carbon-free. In early June, the company unveiled a fleet of 50 solar-powered delivery vehicles in Beijing.