Bata Malaysia has opened the first Bata Kids concept store at Sunway Pyramid.

Located on the first floor of the mall, the store offers children’s footwear and accessories from brands such as Bubblegummers, Disney’s Marvel, Hello Kitty, Barbie, and My Little Pony.

“The flagship store is carefully constructed to be fun and colourful in order to appeal to the kids. This extends to the store’s design as well as visual merchandising,” the company said in a statement.

An area is designated for kids to unleash their creativity through drawing and there is plenty of room to accommodate strollers.

Bata Malaysia is offering a promotion on October 31, where the first 10 walk-in customers to flash the Bata Malaysia Facebook/Instagram page to the cashier will receive free shoes.

The next 40 walk-in customers will be entitled to a RM20 voucher.