Japanese skincare brand Cosmoai has opened its Tokyo flagship store at Imperial Hotel Tokyo.

The new store covers an area of 59sqm and showcases the company’s signature products to business and mid- and upper-class customers. It is the second Cosmoai store in Japan following its first flagship store in Nagoya.

Cosmoai’s CEO Takayuki Inoue said the store provides an opportunity to introduce Tokyo customers to premium product lines and enable them to try them out.

Cosmoai specialises in skincare solutions and enabling anti-aging skin repair and revival. Coinciding with the new store is the launch of a new hair care product, 18-Hair Care EX, a pill taken orally that addresses the problem of hair loss and improves hair health.

The company’s products are now available in Tokyo, Nagoya and Hong Kong and online.