Italian jeweller Damiani has opened a new store in Hong Kong’s Elements shopping centre.

At more than 100sqm, the new outlet represents a step forward in the brand’s plans to expand its business in Asia. The store features a luxurious interior befitting of Damiani’s brand positioning, with a porcelain stoneware floor and beige tones. Highlighted are a range of high-end items from the Valenza manufactory, including items from the “D.Side” and “Spicchi Di Luna” collections.

In attendance at the launch was group VP Giorgio Damiani along with footballer Fabio Cannavaro and award-winning actress Charmaine Sheh.

Damiani operates a global network of 50 boutiques and distributes its fine pieces with 1,500 retailers. It is part of Damiani group, which closed the 2017-18 financial year with €164.2 million (US$187.1 million) in revenues.