South Korean eyewear label Gentle Monster will enter the Canadian market with a flagship store at Yorkdale Shopping Centre in Toronto, scheduled to open late this year.

Spanning more than 5300sqft in the mall’s luxury wing, the store will join a lineup of high-end brands including Louis Vuitton, Thom Browne, and Acne Studios.

Founded in Seoul in 2011 by Hankook Kim, Gentle Monster is known for its bold, fashion-forward eyewear and unconventional store designs. 

Each location features a unique theme, reinforcing Gentle Monster’s strategy of treating every store as a standalone creative installation.

The Canadian flagship is expected to reflect the brand’s distinct eccentric concept – an art gallery-style environment that blends fashion, design, and immersive experiences.

Prices for its eyewear typically range from US$200 to $500, with more than 20 new styles released annually across a catalogue of more than 50 silhouettes. 

Gentle Monster currently operates 78 flagships across 13 countries and is stocked in more than 200 partner retail locations worldwide.