Uniqlo Hong Kong will launch its online store on December 4.

A spokesperson for the company said the online platform for Hong Kong and Macau is a fitting solution considering rising rentals and limited space for retailers in Hong Kong, along with the strengthening popularity of e-commerce in the region.

The brand has operated an online flagship on Alibaba’s Tmall for nine years and has had its own online shop since October.

According to Uniqlo’s CEO for Greater China Ning Pan, the two existing e-commerce platforms take 15 per cent of sales in China, the majority of that figure from Tmall.

He explained that while TMall remains an important strategic partner, the new platform will allow the firm to leverage analytics and AI to evaluate buyer preferences.

The Hong Kong site is now under testing, and will be fully operational come launch day in December.