Li-Ning collaborates with EDG
Chinese sports apparel brand Li-Ning has released a collaboration with esports organisation Edward Gaming (EDG).
The Li-Ning X EDG apparel line, which includes hoodies, jackets, tracksuits, and shoes, is now selling at its retail location in Shanghai’s Daning shopping complex.
Li-Ning has become one of China’s largest sportswear brands, having signed multiple sponsorship deals with international-league athletes. EDG is best known for its League of Legends team, which competed in the world gaming championship earlier this year. It closed a funding round of close to RMB100 million (US$15.7 million) last May.