Swedish designer brand Nome eyes 2000 China stores

Swedish designer brand Nome has launched a new store at Guangzhou Baiyun Wanda.

The brand plans to open more than 300 stores in China’s most central shopping centres within a year, with a projected total turnover of more than RMB2 billion (US$290.6 million).

Nome China 1

In the next three to five years, Nome plans more than 2000 stores in China and in excess of 1000 stores overseas. The global business scale is planned to reach RMB50 billion ($7.265 billion), creating a global brand of home furnishing.

To mark the Guangzhou launch, the brand installed a modernised version of a traditional Guangzhou postal kiosk outside the store. The reimagined newsstand featured a translucent shell emanating blue and white lights to evoke a Nordic style, perceived by the brand as having become more popular amongst Chinese consumers in recent years.

Swedish designer brand Nome covers 10 categories and more than 3000 SKUs in store, including lifestyle, home, furniture, clothing, digital, beauty, food, shoes, luggage and travel items.


1 comment

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    Ugyen Tenzin posted on April 14, 2019

    NOME is the best brand and the best price product I have ever seen in China, if I can have a dealership of this brand in my country Bhutan, we can sell the best of this product in my country. Thanks reply

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