Istyle to open fourth Hong Kong @Cosme store
Tokyo retailer Istyle will open its fourth @Cosme store in Hong Kong this Friday.
The new outlet will be launching as a specialty cosmetics store in East Point City mall in Tseung Kwan O, which has recently emerging as a shopping spot across a range of age groups. The first of Istyle’s four stores to predominantly target local markets as opposed to visiting Chinese tourists, it is the brand’s first “community-based store” in Hong Kong.
The firm intends to increase customer engagement via more interaction with local shoppers.