Chinese electronics firm Xiaomi has opened its largest European Mi Store in Paris.

Queues for the January 18 1pm opening started to form at the Champs-Elysees location at sunrise, despite freezing temperatures. The store is hosting a reportedly comprehensive selection of the brand’s full product range, including smartphones, headphones, cameras and home appliances.

In celebration of the launch, Xiaomi held a three-day sale on its French online store featuring discounts of up to €50.
The supersized flagship is Xiaomi’s second location in Paris.