H&M Chinese New Year collection launches with a video first

H&M has released a Chinese New Year Collection to mark the coming Year of the Pig.

And for the first time, a campaign film has been made to “encapsulate the happy moments of getting together with family and friends” during China’s most-cherished festival of the year.

The H&M Chinese New Year collection has added new styles and trendy pieces, curated for the whole family and aimed at echoing the spirit of the season. The range features splashes of cherry and rich-red hues suitable for year-round wear as well as festival week.

In the video campaign, part two of which was released this week, celebrities Ma ShiChun and her aunt Jiang WenLi, and couple Yuan Hong and Zhang XinYi are seen at home where they get together with family and friends.

Here’s a behind-the-scenes video showing how the campaign was put together:

Offering a fashionable wardrobe for women, men, teens and children, H&M’s Chinese New Year collection is now available in-store and online across 11 markets: Mainland China, Hong Kong, Taiwan, Macau, Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and Canada.

To celebrate the Chinese New Year, H&M has a sale with up to 50 per cent off selected item.


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