Officine Panerai Malaysia opens first store

Officine Panerai Malaysia has opened its first store.

The Italian luxury watchmaker’s new boutique is the brand’s 81st worldwide and fourth location in Southeast Asia, forming part of Panerai’s strategy to boost its market in the region. It was designed by Spanish architect Patricia Urquiola to depict Panerai’s naval and wartime heritage.

Panerai Pavillion

“Together with partner Swiss Watch Gallery, we look forward to providing an exceptional experience for our clients and conveying our values and Swiss know-how”, said Panerai Southeast Asia and Oceania MD Giacomo Cinelli at the launch.

“It’s a little exhausting for the local watch collectors here to keep having to travel to a Panerai boutique, so we are here for our existing clients and we provide an entrance and platform for the new ones as well”, he said.

Submersible timepieces feature prominently in the store’s range, retailing from RM57,700 (US$14,180) to RM168,470 ($41,400).

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

Inside Retail Polls

The Best Shopping City in Asia 2019
Which Asian city offers the best retail experience?
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered

Privacy Preference Center