Giorgio Armani Beauty has opened an Armani Box Bangkok pop-up store at Suvarnabhumi Airport.
Located in the departures hall, the pop up will showcase the brand’s beauty ranges until the end of this month.
(Left to Right) Mr. Major Kamol Wongsomboon, Executive Vice President, Deputy General Manager, Suvarnabhumi Airport; Mr. Wing Commander Suthirawat Suwanawat, General Manager, Suvarnabhumi Airport; Mr. Tony Khajenouri, General Manager, Giorgio Armani Beauty Travel Retail Asia Pacific; Ms. Alice Lee, Area Manager of South East Asia, Giorgio Armani Beauty Travel Retail Asia Pacific; Mr. Pichai Pitakchaisuk, Executive Vice President, King Power Duty Free Group; Ms. Sarinna Pravithana, Senior Vice President, King Power Duty Free Group
The Armani Box Bangkok store was designed with hot-red walls and black lighting fixtures. A giant gorilla, Uri, welcomes visitors as they enter the store. Created by Italian artist Marcantonio Raimondi Malerba, the full-sized golden gorilla is a replica of the black one that resides in Giorgio Armani’s home in Milan.
Thai and Chinese KOLs, Ms Nutty Ploychompoo, Ms Archita Siripinyanond and Ms Liu Lin (Xiao Yu) at the Armani Box BangkokThe Armani Box Bangkok is decked out with a series of cinematic details to explore
Armani Box Bangkok is decked out with a series of cinematic details and visitors can become ‘movie stars’ with a series of details to explore, including making a Walk of Fame digital handprint and filming their own screen test.
Screen Test where consumers can do a photo or video shooting like a beauty star
The pop up features backstage makeup stations and – appropriately – a red carpet.
The Star Armani Beauty products are available for visitors to discover and personalize
