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Izzue debuts at London Fashion Week

Izzue has become the first Hong Kong brand to stage an on-schedule fashion show at London Fashion Week.

The show, which featured both menswear and womenswear, presented the journey of a ‘1000-day escape’, reflecting on the ‘difficulties of the now’. It paid tribute to “the complications and challenges of the imagined journey – as time passes, and garments unravel, the wearer of each item is forced to repurpose or reuse their clothes,” said Izzue in a statement.

Izzue falls under the umbrella of I.T Group, an extensive designer portfolio that showcases more than 300 international brands and 10 in-house labels. It has been credited as a champion of the avant-garde within the Greater China fashion industry. Izzue was founded in 1999 and now has more than 90 stores throughout Greater China, Singapore, Canada and the UK.

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