Taiwan’s extravagant Harbour buffet restaurant has opened its first Thai restaurant at IconSiam.
Charoen Pokphand Foods PLC (CPF) and Taiwan’s HiLai Group have jointly brought the famous international buffet restaurant to Thailand. The franchise has routinely seen diners in China and Taiwan waiting a month for a table.
The 2000sqm IconSiam outlet is its 10th restaurant worldwide, pending Harbour’s unveiling in major global cities as part of CPF’s strategy to become “Kitchen of the World”.
“Harbour has enjoyed overwhelming success in Taiwan and China”, said CPF’s COO-food business and co-president Sukhawat Dansermsuk. “We believe that we will be warmly welcomed by Thai consumers thanks to the restaurant’s strengths coupled with Thais’ eating-out lifestyle. And that’ll be the beginning of CPF’s success in the restaurant business.”
According to Sukhawat, the restaurant was established as a joint venture with HiLai Group with THB130 million (US$4.16 million) in registered capital.
CP HiLai Harbour CEO Liu Tzu-Ming said the venue is targeting THB240 million ($7.68 million) in first-year revenue and plans to introduce new restaurants at major Thai cities.
The international buffet restaurant can accommodate 450 diners per round, or about 1000 diners per day.
