KFC China opens tribute to communist Lei Feng

KFC China has held a promotion honouring Communist Lei Feng.

The “Lei Feng Spirit” promotion was first launched in the legendary young soldier’s home province of Hunan on the national holiday dedicated to his memory. The figure of Lei Feng has been considered an inspiration to the Chinese people since he was first held up as a figurative icon of the communist movement by leader chairman Mao Zedong.

KFC China is celebrating “the Lei Feng spirit in its over 250 outlets in the province and encouraging its staff to learn from the role model,” according to local news outlet Xinhua.

KFC’s operator Yum China has also opened a 27,000sqft innovation centre in downtown Shanghai. The integrated R&D facility is designed to generate new ideas and concepts and enable the rapid roll out of localised and innovative products.

The centre features a test kitchen, a sensory test area, as well as a suite of labs covering quality assurance, equipment and restaurant technology testing, packaging innovation, new store model prototypes, and content production.

“The establishment of the Innovation Centre is testament to our commitment and vision to become the world’s most innovative pioneer in the restaurant industry,” said Yum China CEO Joey Wat.

“Through creating an integrated hub, we look forward to continuing to explore innovative ways to drive growth, deliver value, and enhance every aspect of the customer experience.”

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