Claudie Pierlot partners with Unesco and Elva Ni
Fashion label Claudie Pierlot has extended its collaboration with fashionista Elva Ni in the brand’s SS19 #RiseUpWithClaudie capsule campaign.
The collection also represents a renewed partnership with Unesco to promote tolerance, solidarity and sustainable development. In 2017, the brand teamed up with “The Chain of Hope” to give underprivileged children access to education along with Unesco and Anno’s Africa.
#RiseUpWithClaudie is a capsule collection of four organic cotton t-shirts printed with universal messages: “Only Human”, “Raise Up Your Hands and Love” and “You’re My Earth You’re My Soul”.
For each t-shirt sold (priced at HK$890), $50 will be donated to Unesco, in addition to $10 per photo posted with the hashtag #RiseUpWithClaudie on Instagram.
The money raised will support the Keystone Foundation, a local NGO that for 25 years has been working in Nilgiri, India. Thanks to #RiseUpWithClaudie, 100 women will be able to participate in the “Green Stewards of Nilgiri Biosphere” programme, empowering them by diversifying their sources of income while improving their environment.
The capsule’s t-shirts will retail in every Claudie Pierlot shop and corner today.