Skincare and fragrance firm Elizabeth Arden has launched a tea cafe popup at Singapore Changi Airport.
The Elizabeth Arden White Tea House was opened in a ceremony which also celebrated the travel-retail exclusive pre-launch of the brand’s new White Tea Wild Rose and White Tea Vanilla Orchid fragrances.
The tea house, located in Terminal 1 Transit Departure Hall, is a world-exclusive popup open for a limited time until April 13, conceptualised in partnership with The Shilla Duty Free Singapore and Changi Airport Group.
“The White Tea House presents a new multi dimensional 360° way to experience our new fragrances and be immersed in the world of Elizabeth Arden”, said Elizabeth Arden’s Global Travel Retail VP Stephane Bonnet, who welcomed all guests and unveiled the #WhiteTeaMoments campaign.
“We bring together a convergence of fragrance with skincare while providing relaxation and enjoyable moments to our customers. The customer will be pampered with comforting servings of tea inspired by the elegance of the White Tea fragrance collection.
“As they go along their journey of awakening their senses both olfactorily and gastronomically, they will also gain in knowledge of the different skincare products offered by Elizabeth Arden in the most unique of ways. This multi-level experience exhibits a new creative way to beauty products sampling,” she said.
“Changi Airport is honoured to host the world’s first Elizabeth Arden White Tea House experiential pop-up concept, and be the first airport to launch the two new beautiful fragrances ahead of the rest of the world,” said Changi Airport Group’s senior VP of airside concessions Teo Chew Hoon. “Passengers flying through Terminal 1 can take a moment to indulge in the fragrance of white tea to ease the stress of travelling, and bring home some elegant mementoes from Changi Airport”.
Travellers who complete the #WhiteTeaMoments journey will receive a Polaroid photo memento as well as a postcard and magnet set specially designed by illustrator Grace Ciao, famous for her illustration style combining the use of real flowers with watercolors. The design on the postcard and magnet depicts an elegant lady dressed in pink roses against a backdrop of roses and orchids, symbolising the two new fragrances.