Shoppers buying goods online from Television Broadcasts Limited’s Big Big Shop will be able to collect their purchases at any Circle K Convenience store across town.
The click-and-collect service results from a partnership between TVB and Convenience Retail Asia signed this week. Big Big Shop was launched in July last year.
“Circle K is a perfect match for Big Big Shop which will provide our customers with a convenient click-and-collect service,” said Mark Lee, group CEO at TVB.
“Location is everything. Circle K has more than 330 stores conveniently located in Hong Kong.”
Lee said synergising with TVB’s promotional power, Big Big Shop adopts a ‘show-and-sell strategy’ by marketing advertiser-sponsored products on TVB’s prime-time shows.
“During the eight months’ operation of Big Big Shop, the show-and-sell strategy has proven to be a success in motivating viewers to buy online, notably in the sales of kitchen appliances by German Pool; quality frozen meat and seafood by Gourmet; package tours by Big Line Holiday; and George Lam concert tickets.
“With Circle K as our logistics partner, we will be able to greatly expand the range of products available at Big Big Shop by including more vendors who don’t necessarily have the delivery capability. The partnership with Circle K will offer an even better shopping experience to our customers. It marks an important step in our e-commerce fulfillment and development of online-to-offline business strategy,” Lee said.
CRA CEO Richard Yeung said Circle K is committed to providing convenient, efficient and quality services that enable Hong Kong consumers to enjoy better and easier lives.