L’Oreal Paris has revamped its store at the Bangkok King Power Downtown II Srivaree, making its first travel-retail flagship worldwide.

The makeover is the latest in a series of openings at L’Oreal Travel Retail Asia Pacific, and the expanded flagship store is the brand’s largest worldwide. Having undergone a major transformation, the 110sqm store offers a wide range of makeup and skincare for men and women with a best-in-class retail experience. The space expansion now welcomes travellers with three contrasting zones – the first ever L’Oreal Paris makeup boutique in Travel Retail Asia Pacific, the Revitalift Classic Red Carpet Zone and a dedicated Exclusive Men skincare area.

The makeup boutique invites travellers to discover a wide range of offers with a large LED screen. Products at the Revitalift zone take centre stage, while the Men Expert area in black tones is focused on men’s specific needs.

“We are extremely delighted to relaunch our L’Oreal Paris store with King Power International on a scale that has never been seen before,” said L’Oreal Travel Retail Asia Pacific MD Emmanuel Goulin. “Thailand is one of the most exciting markets with thriving tourism, and we see great potential in the first L’Oreal Paris flagship store in Travel Retail worldwide.”

“This is a celebratory moment of our strong partnership with L’Oreal Travel Retail Asia Pacific in bringing a first-class duty free shopping experience to millions of Chinese tourists,” said senior executive VP at King Power International Susan Whelan. “We are optimistic that the biggest L’Oreal Paris store worldwide will continue to attract more shoppers, confirming King Power Downtown II Srivaree as an exceptional retail destination.”