Hermes Thailand has opened a store in Phuket, within the Central Phuket Floresta mall.

The 172sqm outlet, Hermes’ first in the country outside of the capital, Bangkok, signals the brand’s increasing confidence in the market and willingness to expand in the territory. It also attests to the emerging importance of Phuket’s burgeoning population and popularity with both Thai and foreign tourists.

The store was designed by French architectural firm RDAI to fit with the mall’s main entryway with an exterior and an interior facade, admitting daylight from outside filtered by a bamboo claustra and featuring lacquered metal on the inside. The store’s lighting uses the Grecques lights designed for the brand in 1925.

Featuring a range of curated local materials, the new Hermes Thailand store blends contemporary architecture with Thai cultural elements, with colours that reflect the sunny coastal location.