A&W Singapore makes comeback
American fast food chain A&W Singapore is making a comeback this week at Jewel Changi.
The chain made its original debut in the city back in 1966 with an outlet at Dunearn Road, burt closed all five outlets in 2003, exiting the market.
After the Jewel Changi return, a second outlet will be opened by June, and a third next year, however the locations have yet to be revealed.
“After opening here, we wanted to be able to scale [at] such a speed it would ease the crowd at the first outlet,” said Kelvin Tan, A&W International’s director of marketing and communication.
A&W Singapore also intends to apply for halal certification to cater to the big Muslim market in Singapore.
“The Muslim community formed a very big chunk of our business (in the past) and I think right now we will continue to respect and recognise that this particular market is very important to us,” Tan said.
Managed directly by A&W Restaurants, A&W Singapore’s menu also incorporates regional favourites such as the “golden aroma chicken” from A&W’s Malaysian and Indonesian outlets, and the “waffle sundae” from A&W outlets in Thailand.
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