A second Sogo Malaysia department store has launched at Central I-City shopping centre in Shah Alam, Selangor.
The new four-storey store, designed according to a distinctive Japanese aesthetic, features 18,581sqm of retail space and more than 400 brands in a wide variety of product categories.

“Aside from purchasing beauty products on the ground floor, shoppers can get their manicure, pedicure and waxing done at the Smooch Waxing Studio,” said Sogo Malaysia group COO Raymond Teo. “There is also the Prinz Classic Barbershop on the second level, while the shoe and bag spa is at the ladies’ shoes section on the first floor. We also have cafes for those who want to chill out without having to leave the department store.”

A range of promotions, redemptions and activities are being held to celebrate the launch.

“This year marks our 25th anniversary and the opening of this store is an important milestone for us,” said Sogo Malaysia CEO Toh Peng Koon. “Opening Sogo in Central I-City is not only to cater to the needs of the Shah Alam community and beyond but also to be nearer and engage more with them.”
“We are opening two new stores this month,” he added. “After Sogo Central I-City, it will be Sogo The Mall in Mid Valley Southkey, Johor Baru, on April 23.”

By 2022, Sogo should have expanded its total network to six stores with a total retail space of 222,967sqm, which includes Prai Megamall in Penang, Selayang, Terengganu, and the first Seibu department store at the Tun Razak Exchange (TRX) Lifestyle Precinct in Kuala Lumpur.