Fashion brand Acne Studios has reopened its Shibuya concept store in Tokyo to coincide with the launch of a new collection.
The company, part-owned by Hong Kong fashion retail operator I.T Group, has released a new range of leather accessories at the Shibuya store in Tokyo, which since 2017 has been used to showcase new collections.
The 68sqm “project store” was redesigned by Kasthall. Centrestage is a capsule collection which includes new versions of the brand’s two most popular bags, Musubi and Baker, as well as small leather goods, card holders, keychains and wallets.
The collection will be on sale at the store for the next year.
The majority shareholding of Acne Studios recently changed, with Oresund, Creades and Pan Capital funds stakes acquired by IDG Capital and I.T Group, reflecting a deliberate strategy to shift focus towards Asia.
Hong Kong, South Korea and Japan each host a series of Acne Studio stores and there are shops in Beijing, China, with another scheduled to open in Chengdu this month.