Decathlon Vietnam has opened its first store, at Vincom Mega Mall Royal City in Hanoi.
Located on level B1, the store spans 4300sqm, offering more than 14,000 items covering 70 sports for all levels of player.
Prices meet the market for local customers, such as a VND63,000 (US$3) backpack, or a US$10 tennis racquet.
Customers can also test products designed for activities like hiking, jogging or basketball at the store before making a purchase.
“We want our customers to feel satisfied when choosing Decathlon,” said Manu Pirenne, Decathlon Vietnam’s Hanoi CEO.
“We are willing to exchange to new products or refund if our customers are not satisfied, within six months. Decathlon also has an at least two-year warranty on all products.”
The second store which spans 2600sqm will be opened in Ho Chi Minh City on May 25, at Aeon Tan Phu.
Decathlon Vietnam launched as an online-only store, with several “Click & Collect” points located in Ho Chi Minh City and Hanoi.
To cut the prices, the company has set up its factory in Thai Binh province, and partnered with more than 100 retailers and brands.
Established in 1976, the France-based sports retailer now has 1513 stores in 53 countries.
It opened the largest store in Singapore earlier this year.