Ebay Singapore and the Institute of Retail Studies have partnered in an e-commerce training program.
Called “Let’s Ebay with SIRS”, the full-day workshop aims to help aspiring entrepreneurs kickstart their e-commerce business and connect with the global marketplace of active buyers.
The program was designed for small businesses and entrepreneurs who have little or no e-commerce experience but want to learn directly from the source.
Singapore’s e-commerce market is expected to grow by 48 per cent to S$10.04 billion by 2022.
“Singapore’s cross-border trade continues to grow and there is a huge opportunity for more small businesses to join the ranks of Ebay sellers,” said Wong Mei, Ebay‘s head of Southeast Asia seller growth.
“By listing their products on Ebay’s global marketplace, Singaporean businesses can reach 180 million active buyers all around the world.”
SMEs contribute to 72 per cent of Singapore’s employment, and added a nominal value of $213.6 billion, or 48 per cent to the economy last year.
“E-commerce has been recognised as one of the key growth opportunities under the 2020 vision of the Retail Industry Transformation Map launched by Spring Singapore (now Enterprise Singapore),” said Megan Ong, Nanyang Polytechnic’s Singapore Institute of Retail Studies director.
“By partnering with Ebay, we will be able to encourage retailers in Singapore to adopt e-commerce and omnichannel strategies to succeed in today’s digital context.”
Following the workshop, the two parties launched an Ebay onboarding program which further enables SMEs to optimise cross-border selling and manage operations.