Daniel Wellington launches Moments of Love pop up in Seoul

Watches and accessories retailer Daniel Wellington has launched a new pop-up with Shinsegae Myeongdong in Seoul.

The DW Moments of Love pop-up will run from May 1 to July 3, in line with the brand’s #DWMoments global campaign designed to encourage influencers to open up and share a “true, personal, special moment that they cherish”.

The campaign features in-depth interviews with different influencers from diverse backgrounds and different corners of the world sharing the most significant moments of their lives, and letting fans see the people behind the Instagram filters and hear the moments that shaped them as human beings.

“When customers visit Shinsegae Duty Free, they can meet the hottest brand – Daniel Wellington at our exclusive Moments of Love pop-up,” said Shinsegae’s watch and jewellery GM Sunyung Hong. “I am happy to open this pop-up together with DW, where not only couples, but also friends and family can share their precious moments.”


“With engagement being at the core of our brand, an authentic connection with our fans is a part of our DNA – whether it be online, or offline in our travel retail locations,” stated a press release issued by Daniel Wellington.

“We believe in meaningful retailtainment, and it is wonderful that our fans can capture their moments through the bullet time cameras, and add their personal meaningful touch on their DW gifts to their loved ones through the ribbon printing service which will be exclusively available at the pop up!”

The event concept and offers will be exclusive to Shinsegae for the duration of the pop-up.

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