Chow Tai Fook has opened a North American business hub in Boston, US, and appointed a new leader for the region.

Caryl Capeci (pictured) will be transitioning to the role of CEO at Chow Tai Fook North America (CTFNA) overseeing the new division’s commercial operations.  

“As we celebrate our 90th anniversary, we look forward to making further contribution to the jewellery industry,” said Kent Wong, MD at Chow Tai Fook Jewellery Group.

“Our know-how and scale, combined with the deep local knowledge and experience of the North American team allows us to deliver deep value to the retail jewellers in North America, setting us apart from the other wholesale partners,” he said.

The company says it aims to be “a leading, single-source wholesaler by delivering products, services and know-how – especially on technological innovations – that help drive profitability and strengthen jewellery retail businesses in the North American market”.

“It is an exciting time to be part of the global growth of the group and establish the North American business hub in our hometown of Boston,” said Capeci. “Our mission is to strengthen and drive profitability for the North American jewellery retailers. Our ability to leverage the group’s technology and retail innovation empowers us to partner with retail jewellers in new ways to support their businesses today and position them for greater success tomorrow.”