English Premier League football team Wolverhampton Wanderers is opening a retail store in Shanghai.

The July 15 opening, timed to coincide with the Premier League Asia Trophy in which the club is participating, will see the Wolves Megastore become one of the first anchor tenants of the Bund Financial Centre Mall. The location is situated on the Shanghai Bund near the headquarters of the club’s Chinese owner Fosun.

“We see China as a key market for us, both in terms of fan acquisition and also developing the commercial aspirations of the club,” said Wolves MD Laurie Dalrymple, “and timing the store opening for when the first team and staff are in Shanghai was a natural fit.”

The store will stock Wolves-inspired fashion lines unique to the Chinese market along with replica products.

A series of Wolves pop-up stores will also be opening in Nanjing, Hangzhou and Chengdu.