A Naiise Iconic store has opened at Jewel Changi Airport.

Spanning almost 9500sqft across a two-storey space, Naiise Iconic store brings new creative brands and ‘experience stations’ to customers.

The first one is a tea bar run by homegrown tea marketplace Teapasar, which hosts more than 30 tea brands and 100 types of tea. Customers can get their teas roasted on the spot for freshest possible brew.

The airport store – a new concept for the homewares-and-gifts retailer – also hosts Naiise’s first cafe, featuring foods and beverages from local brands. At an ‘open-source’ communal pantry, customers can enjoy Joe & Dough, Bettr Barista, superfood juice maker Doki Doki, or breakfasts from Udders.

There is also a stationery corner, where customers can design their own notebooks, picking out a cover, selecting a combination of papers, then choosing binding rings and elastic bands.

On the second floor, there is a section for local fashion and beauty brands, ranging ladies’ and kids’ fashion, accessories, fragrances and grooming. Beauty brand Alche{me} has a mini lab there to help customers find products that work for their unique skin types.

To support local entrepreneurs, the store introduces Launchpad, an area where brands can display their products and ideas to test customer demand and perception.