Vegetable-based meat product retailer Impossible Foods is partnering with Hong Kong business hub Taikoo Place and various restaurant partners in a food truck charity initiative taking place from May to July.
Since launching on May 6 with Pici, Impossible Foods’ truck has been gearing up to serve recipes from grassroots burger restaurant Honbo to residents and workers at Taikoo Place.
From May 20 to June 14, customers of the Impossible x Honbo food truck can select from a range of the brand’s “Impossible” burgers alongside fries and drinks. 10 per cent of all proceeds will go Sai Kung-based charity Catherine’s Puppies, which works to rescue and rehome stray dogs.
From mid-July, Impossible Foods and Taikoo Place will launch their next partnership with Hong Kong’s “greenest caterer”, Invisible Kitchen. The group will cater for planned Swire Properties events inviting members of the public to “Discover Taikoo Place” while promoting its sustainable foods concept to the wider community.
Impossible Foods is now serving its plant-based meat products in more than 7000 restaurants across the US, Hong Kong, Macau and Singapore.