Sim Lim Square plans to launch its new e-commerce platform while it prepares for a collective sale.

The platform is being tested before it goes live to the public on July 1.

The initiative is a bid to develop new channels of customer outreach and engagement for Sim Lim Square’s tenants.

Each of the mall’s tenants will run their own e-commerce business on a common platform, which has categories including computer accessories, desktop computers, laptops and repair services.

Currently, around 50 tenants are on the new marketplace, with the aim to eventually include  about 300 of the 480 Sim Lim Square retailers.

Training sessions for all tenants are being conducted to train them on the capabilities of e-commerce and how to manage their online shops.

Advertising on digital media, radio, TV, other media platforms and newspapers will drive traffic to the site.

Sean Chia, head of advertising and promotions at Sim Lim Square said the mall needs to “constantly evolve” to meet the needs and demands of its digital-savvy customers.

“With our new e-commerce website, we are proud to be at the forefront of IT retail,” he added.