Fashion and beauty retail chain Shoppers Stop has launched a new flagship in Guwahati.

The new 44,000sqft venue covers three storeys at the freshly inaugurated City Center Mall. It is the brand’s 84th store and opens in its 40th metropolitan locale.

“The Northeast has been a market that was missing from our coverage and we think there is good fit between our offering and the consumers in Guwahati,” said Shoppers Stop customer care associate, chief of marketing & customer officer Uma Talreja. “It is a young market, and we want to make sure we give enough reasons for consumers to visit us and get an international experience with the best brands and services at our store.”

The store stocks a broad range of merchandise under its exclusive brands Stop, Life, Vettorio Fratini, Fratini Woman, Haute Curry and Kashish.