E-commerce platform Shopline enters Malaysia

Hong Kong-based e-commerce hub Shopline has established a Kuala Lumpur office as a first move into the Malaysian market.

Malaysia is Shopline’s second Southeast Asian market following Vietnam, where it already has a Ho Chi Minh City base and where 98 per cent of internet users reportedly made online purchases in the past year. Malaysia’s internet penetration stands at 78.3 per cent, heading off Indonesia and the Philippines, and will hit an e-commerce market value of $3.91 billion next year.

The firm, which has more than 150,000 registered users with online stores trading on its platform, shipped merchandise to more than 200 million customers last year. It has successfully raised US$2 million in funding from CDIB Capital Group and Alibaba Hong Kong Entrepreneurs Fund.


Shopline will bring cross-channel O2O solutions to the Malaysian market, and offers several targeted features to extend retailer’s reach as well as an analytics dashboard and a cloud-based point-of-sale payment system.

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